All Courses • Professional Program

Social Media Marketing

Master the practical skills needed to manage and grow social media accounts professionally. This course focuses specifically on social media marketing, including content planning, audience research, platform management, community engagement, social media advertising, analytics, and growth strategies. Students will learn how to create effective social media strategies, develop content calendars, create engaging posts, manage Facebook and Instagram pages, understand audience behavior, run social media campaigns, analyze performance, and improve engagement and conversions. The course is designed for students, freelancers, business owners, aspiring social media managers, and anyone who wants to build professional social media marketing skills.

Duration: 02 Months

Schedule: Four days a week classes

Recorded Lectures Provided

Ask Questions on WhatsApp

Step-by-Step Curriculum

Course Modules & Practical Topics

1 Module 1: Introduction to Social Media Marketing

Understanding social media marketing
Major social media platforms
Social media marketing ecosystem
Defining target audience
Creating buyer personas
Competitor research
Social media marketing strategy

2 Module 2: Facebook Marketing

Facebook Business Page setup
Page optimization
Facebook content strategy
Facebook posts and engagement
Facebook Reels
Facebook Stories
Organic reach
Facebook Insights

3 Module 3: Instagram Marketing

Instagram professional account setup
Profile optimization
Instagram content strategy
Instagram Posts
Instagram Reels
Instagram Stories
Hashtag strategy
Instagram engagement
Instagram Insights

4 Module 4: Content Planning & Creation

Content pillars
Content ideas
Content calendar development
Writing engaging captions
Social media copywriting
Carousel content
Short-form video content
Reels content strategy

5 Module 5: Social Media Management

Managing multiple social media accounts
Content scheduling
Publishing content
Community management
Comment management
Message management
Handling customer inquiries
Brand voice and communication

6 Module 6: Social Media Growth Strategies

Organic social media growth
Increasing reach and engagement
Building online communities
Follower growth strategies
Influencer collaboration
Trend research
Social media optimization

7 Module 7: Meta Advertising

Introduction to Meta Ads
Meta Business Suite
Meta Ads Manager
Campaign objectives
Audience targeting
Ad formats
Creative strategy
Budget and scheduling
Basic campaign optimization

8 Module 8: Analytics & Practical Project

Understanding social media analytics
Reach and impressions
Engagement rate
Follower growth
Content performance
Social media reporting
Identifying high-performing content
Creating a complete social media strategy
Final practical project

Tools & Software Covered

Facebook Instagram Meta Business Suite Meta Ads Manager Canva Google Trends ChatGPT Google Gemini Google AI Studio CapCut

Cohort Registration

Class Mode: Campus + Online Backup

Location: Multan Campus

Certification: Project Capstone Verified

Who This Course Is For

Students interested in social media marketing
Aspiring Social Media Managers
Freelancers
Small Business Owners
Entrepreneurs
Content Creators
Marketing Professionals
Digital Marketing Beginners
Startup Owners
Individuals wanting to promote their personal brand

Career Opportunities

Social Media Manager Social Media Marketing Specialist Social Media Executive Social Media Coordinator Community Manager Content & Social Media Manager Social Media Strategist Social Media Advertising Specialist Freelance Social Media Manager Social Media Consultant